Unfortunately, the rise of fast fashion has also led to some severe and detrimental impacts. With more than 70% of all garment production being synthetic, mainly petroleum based polyester and nylon which requires equally toxic chemical dyes to bond with the polymers.

Many synthetic textile dyes used today, like the notorious azo dyes, are carcinogenic. Although these dyes are banned in the EU and some other nations due to their toxicity, they are still commonly used in fast fashion clothing produced in parts of the world. A great read on this is a book authored by Alden Wicker “To Dye For”

Environmental Impact - The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined ^6. Moreover, a single cotton shirt requires 2,700 litres of water to produce – equivalent to what an average person drinks over two and a half years ^7. In terms of waste, a staggering 85% of all textiles go to the dump each year ^8.

Societal Impact - On the human side, the fast fashion model has often been criticised for poor working conditions in factories. Notably, the 2013 Rana Plaza collapse in Bangladesh, which claimed 1,134 lives, starkly revealed the industry's hidden costs ^9. 

As we look to the future, the fashion industry must fundamentally shift towards sustainability to mitigate these negative impacts.

Sustainable Practices - This includes using organic and natural fibre materials, implementing ethical production practices, and reducing waste throughout the supply chain. We are continually looking for ways where what we do is not only causing no harm, but actually doing good. Regenerative is a practice that we believe will make the greatest impact.

Consumer Awareness - A recent survey showed 66% of consumers are willing to pay more for sustainable brands ^10. Encouraging this mindset can fundamentally alter demand and supply dynamics. Fashion brands can use their influence to educate consumers about the impact of their choices and encourage more mindful purchasing decisions. This can lead to reduced consumption and less wasteful behaviour.

Transparency and Traceability - Brands like us that are transparent about their supply chain practices can build trust with consumers and motivate other companies to follow suit.

Advocating a Slow Fashion Movement - This movement encourages a shift away from disposable, trend-driven clothing and promotes timeless, well-made pieces that are meant to be worn for a long time.

As we look to the future, the fashion industry must fundamentally shift towards sustainability to mitigate these negative impacts.

Sustainable Practices - This includes using organic and natural fibre materials, implementing ethical production practices, and reducing waste throughout the supply chain. We are continually looking for ways where what we do is not only causing no harm, but actually doing good. Regenerative is a practice that we believe will make the greatest impact.

Consumer Awareness - A recent survey showed 66% of consumers are willing to pay more for sustainable brands ^10. Encouraging this mindset can fundamentally alter demand and supply dynamics. Fashion brands can use their influence to educate consumers about the impact of their choices and encourage more mindful purchasing decisions. This can lead to reduced consumption and less wasteful behaviour.

Transparency and Traceability - Brands like us that are transparent about their supply chain practices can build trust with consumers and motivate other companies to follow suit.

Advocating a Slow Fashion Movement - This movement encourages a shift away from disposable, trend-driven clothing and promotes timeless, well-made pieces that are meant to be worn for a long time.This is a fast trip back in time, which also highlights the significant changes that have catapulted us into the unsustainable situation we are experiencing now. The fashion industry's influence on culture and trends gives it a unique opportunity to shape consumer behaviour and attitudes. We truly believe that championing sustainable practices, fashion can indeed pivot away from the devastating impact of throwaway, fossil-fuel-dependent garments and contribute to a more environmentally conscious and responsible world.

Cloth & Co. is proud to be part of this sustainable journey, crafting timeless pieces that respect both the women who make our clothes, the artisans and the environment. We hope you'll join us in choosing a more sustainable future for fashion.

For more information on our regenerative practices and timeless collections click here.

Authors: Co-founders, Caroline Poiner & Daisy Burgess